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Our Favorite Licensed Candy Inspired by Kid's TV Shows!


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If you have young kids, there are certain things we, as parents get to experience that are utterly some of the most joyous moments in life. Watching them take their very first steps, learning how to play, or sounding out their first words. These precious memories will stay with you for a life time. But, another thing that parents might never get out of their head is: “Baby Shark do do do-do-do-do.”

I’ll admit, that the first few times I heard the Baby Shark song, I thought it was pretty good. It was fun too! But, after hearing it for around the 48 millionth time, it can really start to wear on your psyche.

Currently, the YouTube video for the Baby Shark song is now the most watched video of all time on that platform with 11 billion views. Talk about repetitive!

While we are sure your household might have contributed to a significant portion of those 11 billion views, there is one thing about it that will never get old: Baby Shark themed candy! Now there are licensed candy products for a wide array of popular kid’s TV shows, movies, books, video games and comics. These are a very fun and exciting way to make children even happier, by combining their favorite programming, with what is most likely their favorite kind of food: candy!

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If you own a candy shop, odds are that you realize that kids and their parents are the target audience you will be selling to. When you’re picking out the right products and promotions to feature at your store, you should be looking into licensed candy products from popular kid’s shows. These can include mega IP’s like Star Wars, Marvel, Nintendo, Pokemon, PBS kid’s shows, or anything on the Disney Channel, and of course, Baby Shark (do do do-do-do-do).

These products are eye-catching and tend to sell extremely well in the stores and markets we serve. From kindergarten to high school, kids tend to go overboard on some of their favorite content. Products that feature their favorite characters seem to always grab their attention. Popular breakfast cereal brands have been using this technique for decades!

It has been widely-documented that children actually prefer the taste of food that is marketed with cartoon characters. In fact, one study found that children will pick the package with their favorite cartoon character 85 percent of the time!

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The mixture of kids and their favorite characters are proven combination that will boost your sales and help to increase your overall brand exposure to the general public. That’s considered a win-win in the candy industry.

To accomplish this goal, you’ll want to pick out the right products to feature in your stores. We’ve compiled a list of some of our most popular candy items that fit this niche. Let’s have a look!

Spongebob Squarepants

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The raw marketing prowess of the TV series Spongebob Squarepants is undeniable. Nearly 3 generations of kids have grown up loving this character. Millennials, Gen Z and the soon-to-be talked about Generation Alpha have all grown up with Spongebob, Patrick, Squidward and the rest of the Bikini Bottom crew. And even more new episodes have been coming out as recently as 2022, so this is one IP we’ll still be hearing about for quite some time.

Of course, the best part about Spongebob is all the candy that has been inspired by the hit animated series! Extremely popular gummy candies Krabby Patties are available in multiple forms. Spongebob candy fans, PEZ dispensers and Pop-Ups Chupa Chups lollipop holders are also very popular. Check out all of our fun Spongebob products here.

Harry Potter

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This young wizard has captivated the minds of children since his introduction in 1997. Harry Potter and the students from Hogwarts School of Witchcraft and Wizardry quickly rose to super-stardom with 7 books, becoming the best-selling book series of all time. This was intertwined with a series of hit blockbuster movies that have earned a whopping $9.66 billion dollars at the box office worldwide.

It goes without saying that Harry Potter is immensely popular with kids of all ages. To celebrate the fandom’s love for this series, we have a number of collectible Harry Potter candy items available for wholesale. There’s milk chocolate wands with a wizarding spell sheet, chocolate Gringotts coins, Butterbeer barrel tins, chocolate bars and chewy candies, chocolate house crests, jelly slugs, PEZ dispensers and so much more!

Check out our full lineup of Harry Potter products, here.

PAW Patrol

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When trouble strikes Adventure Bay, PAW Patrol is here to save the day! If you’re a parent, or have even ever seen a kid anywhere in America, then you probably already know how incredibly popular PAW Patrol is. Since their debut in 2013, this hit franchise has been an unstoppable force in television and children’s merchandising. Besides teaching kids valuable problem solving skills, their show on Nick Jr. offers plenty of excitement, all while demonstrating the inherent value of friendship.

In the candy world, we have quite a few items that are sure to spark the interest of your younger customers. Fanimation makes some wildly popular light-up fans that make music and create an LED light show of your favorite characters when you hit the button!

Candyrific makes light up talkers (pictured above) that play music and light up when you hit the button. These feature characters Chase and Marshall and are sure to be a mega hit with the kids coming into your store. We also have Paw Patrol PEZ dispensers and a Finders Keepers chocolate egg with a toy inside. Check out all of our fun Paw Patrol merchandise and party favors here.


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If you haven’t had the Baby Shark song stuck in your head the whole time you’ve been reading our blog, then here’s another earworm for you: Frozen’s “Let It Go”. Featuring Disney Princess Elsa, the Frozen films have spawned numerous candy products over the years.

Currently we have Frozen PEZ dispensers, Fanimation animated LED candy fans, and lollipop Pop-Ups featuring all of your favorite Frozen characters. Check out all of our Disney’s Frozen merchandise and candy here.

Baby Shark

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Last, but not least is the internet sensation Baby Shark. This song became extremely popular when South Korean entertainment company Pinkfong made a video for the song and released it on YouTube. Trust us, even if you don’t have kids, you’ve probably heard this song a countless number of times.

The popularity of the song has spawned a TV show on Nickelodeon, an internet dance craze, live concert tours and an abundance of licensed merchandise. Candy is on that list too, with a variety of popular items including Pop-Ups lollipop holders, Fanimation LED fans and talking toys with healthy and eco-friendly organic jelly beans!

Check out all of our Baby Shark products available for wholesale here.

Redstone Foods is the largest wholesale candy distributor in the Southwest. We are located just outside of Dallas, Texas and we ship sweet treats to locations all over the world. Our ever-expanding inventory spans over 6,000 different selections, ranging from bulk candy, fine chocolates, novelty items, snacks and craft sodas.

Our state-of the art online ordering system is second to none. Sign up for an account with us online, or give us a call today. We’d be happy to hear from you!