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Candy For Breakfast? Popular Breakfast Cereal Bars


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Let’s face the facts. We were all children once, and we all had a favorite sugary breakfast cereal when we were growing up. My favorite cereal when I was a kid was Cinnamon Toast Crunch, and around Halloween it was definitely Count Chocula. But in reality, I loved pretty much all of the sweet breakfast cereals. Even into my teenage years, a heaping bowl of cereal remained as one of my favorite quick and easy meals.

Recently, the candy industry has been picking up on the public’s love for nostalgia. In addition to a healthy lineup of retro sweets, many candy manufacturers are coming out with some popular breakfast cereal-inspired products!

It seems like nostalgia is an important driving factor in consumer behavior. It’s no secret that these days, nostalgia sells incredibly well. For instance, just take a look at what’s been popular in 2022: Top Gun was the #1 movie. Kate Bush’s 1985 hit “Running Up That Hill” became a mega hit thanks to the Netflix series, Stranger Things. Even a bunch of 80s fashion trends have been making a comeback in recent years!

The reason we’re seeing so much nostalgia these days, is people tend to romanticize their own fond memories of the past. This is exciting for the candy industry as a whole, because eating a sweet treat is a great way help people remember “the good ol’ days”. I swear that every time I even think about Honey Nut Cheerios, I am instantly transported to my parent’s basement for some Saturday morning cartoons.

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The rise in popularity of sweets for breakfast

Cereal was originally intended to be used as a digestive aid. These were first invented by John Harvey Kellogg (Corn Flakes) and CW Post (Grape Nuts) in the late nineteenth century. Over the course of decades though, breakfast cereals became sweeter and sweeter.

Early marketing departments for General Mills, Kellogg’s and Post Cereals figured out that making their cereals sweet would appeal to a broader range of customers. By the 1950’s and 1960’s these breakfast cereals would begin to be marketed predominantly to children. By the 1970’s and 1980’s, cereal mascots would have their own Saturday morning cartoons, and children’s programming would contain endless advertisements for these cereal brands.

While eating a lot of sugar isn’t the most healthy way to enjoy your first meal of the day, there are actually some benefits. Certainly eating something for breakfast is better than not eating at all. Also, a little sugar in the morning can actually help you wake up your mind and get ready for your day.

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A few years back, a whole movement of people began eating ice cream for breakfast. In 2016, people all over the internet began citing a study performed at Kyorin University in Tokyo, Japan that said eating ice cream first thing in the morning helped you become more mentally-alert. While the study (and the news coverage) had its inherent flaws, many people really took to the idea. There’s even a National Eat Ice Cream For Breakfast Day that happens on February 4th, 2023.

Unleash your inner, childlike wonder with these nostalgic and comforting breakfast cereal treats! Unlike pouring a bowl of cereal and milk and grabbing the biggest spoon in your silverware drawer, these quick and easy treats can be enjoyed on the go! So put away your box of bland granola bars and turn up the sweet with these fun goodies.

Kellogg’s Rice Krispies Treats

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Perhaps the very first cereal bar ever created was the Kellogg’s Original Rice Krispies Treats. These were invented by a Kellogg’s employee in 1939 as a fundraiser for the Camp Fire Girls. It was such a hit, that the company began printing the recipe for their “marshmallow squares” on the Rice Krispies cereal box in 1941.

The treat is still beloved by people of all ages to this very day! Everyone loves the soft, yet crispy marshmallow squares as they snap, crackle and pop in your mouth! The treats have been such a constant hit, that Kellogg’s decided to package them themselves in 1995. Today you can get them pre-made with whole grains and individually wrapped in wholesale quantities from our website here.

Kellogg’s Rice Krispies Treat Dunk’d

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What could possibly make the Rice Krispies Treat even better? How about dipping it in chocolate! That’s exactly what Kellogg’s did with the Rice Krispies Treats Dunk’d line of candy cereal bars. These candy bars are huge, and come in three amazing flavors: Chocolatey (covered in silky smooth milk chocolate) Chocolatey Strawberry (strawberry flavored cereal, covered in milk chocolate), and Cookies & Crème (combined with chocolate chip cookie bits and covered in smooth white chocolate).

Post Cocoa Pebbles Candy Bar

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Talk about a reason to say “yabba dabba doo!” The Cocoa Pebbles candy bar has Cocoa Pebbles mixed throughout creamy milk chocolate, for a smooth and crunchy treat that will surely stand out from other candy bars. This is a fun way to enjoy your morning cereal, any time of the day!

Post Fruity Pebbles Birthday Cake Candy Bar

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If you crave something a little more fruity, the Post Fruity Pebbles Birthday Cake candy bar should be right up your alley! Combining the fun, confetti-colored cereal bits with birthday cake flavored white chocolate, this bar is smooth with a crispy, crunchy twist! Created in 2021 to celebrate Post cereal’s 50th anniversary, this candy bar will be an inspiration to kids and kids-at-heart. And it doesn't even have to be your birthday!

Kellogg’s Froot Loops Cereal Straws

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The perfect nostalgic treat for 90’s kids, Kellogg’s Froot Loops Cereal Straws are back and better than ever! These cereal wafer straws are filled with the fruity goodness you know and love from Froot Loops. Simply dunk the straw into your favorite glass of milk, sip and enjoy the cereal flavored milk experience. The best part is when you can eat it once your glass is empty. Toucan Sam would highly approve!

These are also available in Cocoa Krispies flavor, if you’re looking for more of a chocolatey milk drinking experience.

Hammond’s Midnight Snack Chocolate Bar

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Hammond’s is well-known for their adventurous candy bar recipes. These include concoctions such as a chicken and waffles bar, peanut butter and jelly sandwich, pigs n’ taters, and even a raspberry and habanero dark chocolate bar. Each one is a unique experience and the Hammond’s Midnight Snack milk chocolate bar is no different!

The Midnight Snack Bar combines creamy, rich milk chocolate with pretzels, cookie bits, brittle, marshmallow and cereal! This has literally everything you crave, which makes for the perfect late night snack!

CSB Cotton Candy Pancakes & Maple Syrup

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It turns out that cereal isn’t the only thing you can have for breakfast. Though it was rare for my parents to get up early enough to actually cook breakfast, on occasion we’d treat ourself to fresh off the griddle pancakes with a generous portion of sweet maple syrup. Chocolate Storybook has made the pancake and maple syrup experience even fluffier by turning them into cotton candy! This is definitely a flavor we recommend that you try.

Taffy Town Fruity Cereal

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The folks at Taffy Town have over 80 different flavors of salt water taffy that are all delicious! Their Fruity Cereal takes the taste of your favorite fruity breakfast cereal, like Trix, Fruity Pebbles or Fruit Loops and turns it into creamy, chewy taffy. This new flavor is available in bulk quantities on our website, here.

We hope you have enjoyed our look at some of our breakfast-themed candy! Redstone Foods is always looking for the most exciting, new products and trends that you and your customers will absolutely love.

Sign up for an account with us online and experience the difference Redstone Foods can make. Our customer service representatives are some of the most helpful and friendly in the business! Give us a call with any questions you may have. We look forward to hearing from you!