TikTok’s Favorite Candy: Why Dubai Chocolate is Taking Over

If your TikTok algorithm has got you watching countless videos of people enjoying their favorite candies like mine does, then odds are you’ve seen the viral videos of people raving about something called the Dubai chocolate bar. This creamy and crunchy milk chocolate bar has taken the internet by storm, and just about every video I’ve seen of it has people marveling in amazement at how delicious it really is!

Social media has become the global town square of modern food trends, and the candy industry surely has taken notice! If you get just a few videos trending on TikTok, or other popular social media platforms, you can see products become a viral sensation almost overnight.

The sheer power of this presence has led to an atmosphere where consumer preferences are constantly shifting. But, in the case of the original Dubai chocolate bar, the taste and tempting appearance will likely outshine plenty of other candy industry trends for the foreseeable future.

Dubai Chocolate Ingredients

Dubai Chocolate bar recipes are popping up all over the internet. While some variate a few of the methods and elements that go into it, the main ingredients for this viral chocolate bar are phyllo dough shredded into crispy kataifi, pistachio cream, and milk or dark chocolate.

Kataifi is a popular Middle Eastern pastry dough that is shredded into ultra-thin strands (like "angel hair" pastry) and baked until golden and crispy. It adds an addictive crunch that contrasts beautifully with the creamy pistachio filling.

Philo dough is tissue-thin sheets of unleavened dough (similar to what’s used in baklava) that bake into flaky layers, giving it a smooth, buttery flavor. Combine crispy strands of this (kataifi) with chocolate and pistachio cream (the real star of the show) and you’ve got a creamy, crunchy, exotic indulgence that is like an ultra-gourmet version of your favorite peanut butter cup!

This insanely popular candy bar sensation has been around since 2021, but it didn’t gain mainstream media attention until its rapid virality became apparent on TikTok in the summer of 2024. First posted by TikTok user mariavehera257 in December of 2023, her video now has over 122.2 million views, and people can’t get enough… (More on that later). Now, let’s take a look at the one chocolate bar that started it all!

The OG Viral Sensation: Fix Dessert Chocolatiers

The original Dubai chocolate bar was created in 2021 by FIX Dessert Chocolatiers, a luxury Dubai-based chocolatier that specializes in crafting indulgent treats with a modern twist. And, in case you were wondering, FIX stands for "Freakin' Incredible Xperience" – which is exactly what their chocolates promise (and deliver). Their genius lies in reimagining traditional Middle Eastern ingredients (like kataifi and pistachios) into a modern, shareable chocolate bar.

Their “Can’t Get Knafeh of It” bar has been a game-changer in the world of confectionary. This decadent, yet unexpectedly delicious creation blends rich, velvety, hand-painted milk chocolate with the signature crunch of kadaifi pastry, a luscious pistachio cream filling, and delicate layers of phyllo dough.

It’s inspired by knafeh, a beloved Middle Eastern dessert known for its crisp pastry, gooey cheese (or cream), and a drizzle of sweet syrup. But instead of cheese, FIX has masterfully swapped in a silky-smooth pistachio filling that melts in your mouth with every bite. The result? A crispy, creamy, chocolatey masterpiece that has left TikTok users (and the entire internet) absolutely speechless!

While the term "Dubai Chocolate" may have been coined by TikTok users to refer to this masterpiece of chocolate-making, there’s no escaping it in the candy zeitgeist anytime soon! It’s no doubt that FIX Dessert Chocolatiers was the impetus for this trend when they introduced their luxurious, flavor-packed chocolate bar to the world.

Now, thanks to social media’s viral magic, people everywhere are searching for their own version of this creamy, crunchy, Middle Eastern-inspired treat. Creative users have even invented their own Dubai chocolate drink at Starbucks by combining an iced matcha latte with pistachio sauce, and chocolate cold foam. But we hear it’s nowhere near the exquisite flavor of the real thing.

Can’t Get to Dubai? No Problem!

Luckily, you don’t have to hop on a flight to the United Arab Emirates to experience this heavenly combination of chocolate and pistachio bliss. At Redstone Foods, we’re always ahead of the trends, which is why we’ve become United States distributors of Oasis Treasures cream-filled chocolate bars. Oasis Treasures has crafted a delicious alternative that delivers the same indulgent flavors that made Dubai chocolate a viral sensation.

Crafted with silky chocolate, crunchy pastry layers, and rich pistachio, hazelnut, or cookies and cream, the Oasis Treasures collection brings the luxury of Middle Eastern-inspired sweets straight to your candy store’s shelves!

Whether you’re stocking up for customers who are eager to try the next big thing or just looking to satisfy your own sweet tooth, these ultra-gourmet treats are a must-have.

Oasis Treasures Dubai Chocolate Bars: A Trio of Luxury

Pistachio Cream Dubai Chocolate Bar

The crown jewel of the collection! This bar captures the essence of the original viral sensation with its emerald-green pistachio cream filling, sandwiched between layers of crunchy knafeh and flaky phyllo dough, all enrobed in premium milk chocolate and pistachio white chocolate swirls. Every bite delivers a textural symphony, combining crunchy and creamy, making it utterly addictive. These are perfect for pistachio lovers or anyone craving an authentic taste of the Dubai chocolate craze!

Cookies & Cream Dubai Chocolate Bar

A beautiful, decadent twist on the classic, featuring an inky-black cookies & cream filling that coexists perfectly with the crispy knafeh. The crushed cookie bits add extra crunch, while the velvety cream filling keeps it luxuriously smooth. Think of it as an Oreo meets baklava – an unexpected, but unforgettable indulgence for the ages!

Hazelnut Cream Dubai Chocolate Bar

For Nutella devotees, this ruby-red hazelnut cream version is a revelation. The toasted hazelnut filling pairs perfectly with the delicate pastry layers, creating a nutty, buttery experience that’s richer than a sunset over the beautiful Dubai skyline. Paired together, the 3 bars from Oasis Treasures resemble the flag of the UAE, red, black, and green, which may have been intentional, or a coincidence(?) We’re not sure, but either way it’s a delicious experience that matches the lavish extravagance of the wealthiest city in the Middle East!

Bring the Dubai Chocolate Craze to Your Store!

These Oasis Treasures bars aren’t just riding the viral wave, they’re redefining it. With premium ingredients, Instagram-worthy colors, and textures that crunch, melt, and dazzle, they’re virtually guaranteed to fly off your candy shop’s shelves! Want to get in on the trend? Explore Redstone Foods’ selection of trending and viral chocolates today and bring the magic of Dubai chocolate to your store!

At Redstone Foods, we’re proud to bring you these trendsetting treats before they sell out (because trust us, they will!). After all, you’ll want to join in on all the fun with your TikTok followers!

Sign up for an account with us online or give us a call to stock up on these incredible products. As the premier supplier of Dubai chocolate by Oasis Treasures, and our exceptional customer service, you’ll quickly discover why Redstone Foods is known as America’s favorite candy distributor! Don’t wait on these – order today!

1-800-444-3520